Prius, which is Latin for “to go before” or “lead the way,” is the perfect name for the car whose owners are confident they are leading the way for the benighted. He thinks the hinge of our history was the 1920s, when General Motors’ LaSalle was introduced as a conspicuous-consumption alternative to Henry Ford’s pedestrian, so to speak, Model T. Since then, Ingrassia says, American culture has been a tug of... The connection between cars and self-image is as American as the anti-Prius, the F-150 pickup truck. This connection is the subject of the entertaining and instructive book “Engines of Change: A History of the American Dream in Fifteen Cars” by Paul Ingrassia, a journalist knowledgeable about the
automobile industry. “Prius preening,” an almost erotic pleasure, is, however, a perishable delight because the status derived from enlightened exclusivity evaporates if the hoi polloi crash the party. “You have a Prius.