Is the BMW "films" campaign an effective way to increase consumer interactivity with a brand?

Sep 22, 2007 by Yong Chiun G | Posted in BMW

I dont think so. I'm a big fan of BMW cars. I am currently driving my 3rd BMW and saving up my 4th one. I have a couple of those movies and I dont like them. They are dark, have horrible acting, and are very cheesy. If anything I think they hurt their

deautophile | Sep 22, 2007

BMW Film (S1E1) - Ambush

BMW's groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the ...

Inside Intel And Toshiba's Social Film

22.02.10

" Intel intends to connect to young people while driving home a deeper message that’s hinted at by its well-known slogan, "Intel Inside" and echoed by the name of the social media film, "Inside. Or perhaps a way in. "Ultimately, the brilliance of Intel, the design of their chip, which makes the computer work super fast and super cool, is a lot harder for a filmmaker to feature," Caruso says with no trace of irony. As the project’s players like to say, the Toshiba laptop becomes a character in the film, aiding Christina’s search for a way out. "It’s what’s inside your computer that counts, but as human beings it’s what’s inside us that counts. "You’ll see our brand at times," says Baker, "hopefully done very appropriately, in the film. "I thought it was brave to use this film to advertise. " Ryan Baker, OEM Partner Marketing Director of Intel, explains that through this hardship, Christina does some serious soul searching, eventually finding an inner strength.

Source: Fast Company

Spiller lures former BMW Films co-creator Bruce Bildsten back to ...

by CB

Having had great success in strengthening Fallon's creative ranks over the past 12 months, the agency's expat Australian chief creative officer, Darren Spiller (left), believes adding a creative of Bildsten's caliber will give the department... Bildsten, who left Fallon to start Brew with former Fallon connection planner, Michelle Fitzgerald, is best known for his co-creative leadership of the groundbreaking BMW Films which won the Cyber Grand Prix and the first ever Titanium Lion for... He has also won two Emmy Awards for work he created for PBS, and countless other awards including the top awards at The Clios and The One Show.

Source: Spiller lures former BMW Films co-creator Bruce Bildsten back to ...

Bmw Films - News

Top directors and athletes to produce "ultimate performance" films for BMW

Insidethegames.biz - Feb 22, 2012

By Mike Rowbottom February 19 - Internationally renowned directors and athletes have been brought together by BMW to produce four inspirational short films exploring what it takes to deliver "The Ultimate Performance".

Famous film cars that spurred on Hollywood and car sales

Monsters and Critics.com - Feb 22, 2012

'For carmakers the presence in a film is the perfect addition to the classic advertisement,' according to Schultz who was responsible for placing the BMW Z4 and Z8 in the James Bond movies. 'You can reach an entirely different public and in the best

Famous film cars that spurred sales

Independent Online - Feb 22, 2012

By Thomas Geiger A starring role in The World is not Enough alongside Pierce Brosnan put the BMW Z8 on the map. Since the days when John Wayne got off his horse for the last time, cars have played an important part in films from spectacular stunts to

BMW S1000RR Artistically Captured (Video)

Ultimate MotorCycling | News and Reviews - Feb 22, 2012

With that said, attached above is arguably one of the most creative short films currently roaming YouTube. Why? Well, artistic design is there, especially since it was completed shot by "Sandro" using only one camera - a Nikon D800.

Ridley Scott on producing 'The Grey', and the harsh on-set conditions ...

Entertainment Weekly - Feb 22, 2012

by Adam B. Vary Ridley Scott first collaborated with Joe Carnahan 10 years ago, on Carnahan's contribution to BMW's groundbreaking series of digital short films The Hire. (You can watch it here.) Their latest project together, Carnahan's bleak survival

Bmw Directory

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